Pocket is exactly what the name suggests, a reservoir that you
dig into when you are bored or when you need to retrieve something that piqued
your interest in the morning but had to shun it then because of other
troublesome issues. You can read your articles offline and their simple, slick
interface would make you want to go back frequently. Their brilliant use of
colours, simplistic yet imaginative, works hugely in their favour. Their recent
update of adding a ‘Recommendations’ section wherein you are presented with
articles hand-picked to suit your assessed tastes, is an ambitious one and
could work in their favour. It can also work against them in that, while Pocket
started as a medium to save articles for perusal at a future time, it again
goes back to presenting the user with more articles, that they will eventually
end up saving and the cycle rotates.
What I would like Pocket to come up with, is a ‘Read this
now’ option popping up at a selected time to read articles that you had saved
at an earlier time. This option could be made constant, so that the user opting
for this would get his pop-up consistently at the time he wishes. This could
work because I personally have saved many articles and would have forgotten to
read them as the day closed. I am attaching a video that explains Pocket from its cradle to the colossus that it strives to become.
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