Crisp. This single five letter word evokes many feelings and pleasant sceneries within us, only upon dwelling though. It may be the delicious crunch of a packet of chips, the refreshing atmosphere surrounding us or one of the many letter-assortments availed to emphasize an individual’s character, to name a few. I will portray this word in a completely new light in this essay, as that in relation to the broad canvas spanned by cyber-borders and its ilk. To initiate the discussion, let us take the case of Narendra Modi, the honourable Prime Minister of India. He ushered in a new paradigm of campaigning in the prelude to the Lok Sabha elections in 2014. Successfully wielding the weapon of social media, he lured the major demographic of India: the youth. That he won the election by a staggering margin is ample proof of what social media and in broader terms, what the Internet can do. The question being debated here is not the after-shocks of social media but the exploitation of the I...
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